Tuesday, October 31st, 2006
Search Engine Marketing
Since 2001, I have worked with and trained several dozen of search marketers, copywriters and account managers in the art of Search Engine Optimization and Marketing. Working with over 2,000 clients, several Fortune 500 clients, and designing strategies for and executing campaigns spanning over 30 different countries provides a unique perspective based on one of the widest ranges of experience in the industry.
This experience, combined with a comprehensive background in web server management, web programming and database programming, allows for discovering, troubleshooting and resolving even the most difficult search marketing problems faced today. With the complexities of server and application design, metrics and reporting, all integrated on the same platform, the technical aspects of Search Engine Optimization can be daunting without the right support.
All too often, campaigns fail due to inaccurate market segmentation and keyword targeting, or even due to incorrect assessments of campaign performance and web analytics reporting.